Hart CAPITALISM AT THE CROSSROADS The Unlimited Business Opportunities in Solving the World's Most Difficult Problems Lawrence G. Lehmann MANAGING CUSTOMERS AS INVESTMENTS The Strategic Value of Customers in the Long Run Stuart L. Ltd.īernard Baumohl THE SECRETS OF ECONOMIC INDICATORS Hidden Clues to Future Economic Trends and Investment Opportunities Sayan Chatterjee FAILSAFE STRATEGIES Profit and Grow from Risks That Others Avoid Sunil Gupta, Donald R. Pearson Education-Japan Pearson Education Malaysia, Pte. Pearson Education Australia PTY, Limited. Printed in the United States of America First Printing: March 2005 ISBN: 0-13-147944-X Pearson Education LTD. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Corporate and Government Sales, 1-80, For sales outside the U.S., please contact International Sales at Company and product names mentioned herein are the trademarks or registered trademarks of their respective owners. For more information, please contact U.S. Publishing as Wharton School Publishing Upper Saddle River, New Jersey 07458 Wharton School Publishing offers excellent discounts on this book when ordered in quantity for bulk purchases or special sales. Library of Congress Number: 2004114830 Vice President, Editor-in-Chief: Tim Moore Editorial Assistant: Richard Winkler Development Editor: Russ Hall Marketing Manager: Martin Litkowski International Marketing Manager: Tim Galligan Cover Designer: Chuti Prasertsith Managing Editor: Gina Kanouse Senior Project Editor: Sarah Kearns Copy Editor: Krista Hansing Senior Indexer: Cheryl Lenser Compositor: Tolman Creek Manufacturing Buyer: Dan Uhrig © 2005 by Pearson Education, Inc. To find out more about our books and management tools, visit us at and Wharton’s executive education site,. To fit our readers’ learning preferences, Wharton publications are available in multiple formats, including books, audio, and electronic. This ensures that Wharton publications are timely, relevant, important, conceptually sound or empirically based, and implementable. Each title is reviewed by the Wharton School Publishing Editorial Board before being given Wharton’s seal of approval. Every book and management tool we publish meets quality standards set by The Wharton School of the University of Pennsylvania. We offer books and tools that help executives respond to the challenge of change. We seek out authors from diverse disciplines with a profound understanding of change and its implications. Wharton School Publishing offers a trusted source for stimulating ideas from thought leaders who provide new mental models to address changes in strategy, management, and finance. In the face of accelerating turbulence and change, business leaders and policy makers need new ways of thinking to sustain performance and growth. The Next Global Stage Challenges and Opportunities in Our Borderless World
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